COLLABORATIONS WITH ADIDAS
INSTALLATIONS & MURAL PAINTINGS
THE ATHLETES WALL
Adidas Global Sourcing , Hong Kong
Art installation of six athletes spanning nearly 3 meters in height features classical elements generated in contemporary interpretation.
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Deeply inspired by epic legend of the lost continent Atlantis (it’s people were beautiful, tall and athletic) artist Sergei Rozhnov created a multi layered structure of athletes using forms from the natural world: cutting dies from plywood (resembles bones), metal net (resembles blood vessels and nerve fibers, connective tissue and muscles) and painting pigments (skin tone) that takes on a sculptural presence and represent diversity and inclusion inspiring people to greater understanding and trust between cultures.
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The interactions of three layers that appear to both shift towards and away from each other in dynamic tension, movement and motion to showcase multinational talents through rugby, muay thai, jogging, soccer, basketball, tennis and to challenge social norms that divide and limit societies.
HONG KONG
Adidas Global Sourcing , Hong Kong
HONG KONG & THE WORLD
Adidas Hong Kong
The recently abandoned Aberdeen ship yard was chosen by artist Sergei Rozhnov to source historical wooden artefacts and driftwood. The wood is repurposed to create a 280 square foot realistically scaled map of a section of Hong Kong Island and Kowloon. The inspiration is the evolution of a humble fisherman's village into an urban contemporary mega-city.
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The city's most important landmarks are crafted and using recycled wood sourced locally, reflects adidas values of sourcing and producing innovative, sustainable materials for the world. The world map in brushed stainless steel identifies adidas as a global brand with pins representing headquarters in Herzhog, Portland and Shanghai.